How to Grow Your Tour Business With OTAs
OTAs give you access to millions of travelers. Here is how to use them without letting them run your business.
GetYourGuide. Viator. And other OTAs. These platforms have millions of travelers searching for experiences every day. For tour operators, that is an enormous opportunity — if you know how to use them correctly.
Here is how to grow with OTAs without losing control of your business.
Why OTAs Are Worth It
- Instant access to millions of international travelers
- No upfront marketing cost — you pay commission only when you sell
- Reviews build your credibility fast
- Great for new operators who don't have an audience yet
The Right Way to Use OTAs
1. List on Multiple OTAs
Don't rely on just one platform. The more OTAs you list on, the more visibility you get — and the more bookings follow. Just make sure your availability is synced across all of them automatically — otherwise overbookings will follow.
2. Optimize Your Listings
Great photos, detailed descriptions, and competitive pricing make the difference. Your listing competes with hundreds of others. First impressions decide clicks.
3. Collect Reviews Actively
Reviews are your ranking factor on OTAs. After every tour, follow up with customers and ask for a review. The more reviews you have, the higher you rank, the more bookings you get.
4. Use a Channel Manager
Managing availability across multiple OTAs manually is a recipe for overbookings. A channel manager syncs everything automatically — so you can focus on running great tours, not updating calendars.
How Travelity Helps You Grow With OTAs
Travelity connects your tours to GetYourGuide, Viator, and more — syncing availability in real time across all channels. Every booking lands in one dashboard. And your website booking widget lets customers skip the OTA commission and book direct.
Not listed anywhere yet? We can handle the setup for you — analyzing your tours, registering your business, and building professional listings on the platforms that fit it best.
Bottom Line
OTAs are one of the fastest ways to grow a tour business. List on multiple platforms, optimize your listings, collect reviews, and use a channel manager to keep everything in sync.
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